Wednesday, 18 November 2009

Bottle Bank Arcade Machine



Many of us return our plastic bottles and cans. Noticeably fewer recycle their glass. Maybe that's because we don't get any money in return, as we do for cans and plastic. Can we change this attitude by making recycling glass fun to do? So you are not just rewarded with a good conscience, you also get a smile. See the results here.

The Bottle Bank Arcade is a recycling bin that encourages a higher rate of returns by rewarding bottle recyclers with musical notes and tons of fun. It’s one of several kooky and kinetic entries in The Fun Theory competition, which will award £2500 ($4185) for the best idea that proves “fun is the easiest way to change people’s behavior … be it for yourself, for the environment, or for something entirely different.

LINK

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