Shrinkpaper - Case study

http://www.shrinkpaper.org/

At shrinkpaper.org, it tells us the facts about paper wastage which is increasing rapidly around the world. The production of paper is increasing and thus causing more destruction to forests, pollutions and the rise of carbon emission. From this project, they’re aim is to see future Europe that consume less paper than its current state, since Europe(besides America) consume 6 times more paper compare to other countries.

They give advices and suggestions so that they will be a significant change to paper consumption like to reduce the amount of virgin pulp used, using recyclable paper, changing the social behavior, etc. On the website, you can also take a pledge about reducing paper consumption, where it is broken down into several categories which you can choose then it will calculate how many trees are saved, how much energy and water are saved and the amount of pollution we create less. Maybe then it will set an example to the paper industries if majority of the society is concerned about paper waste.