"Buy Nothing day”_ an anti-consumerist campaign as a toolkit for sustainability

It is widely accepted that contemporary consumption patterns are at an excessively high level so that it is certainly incompatible with ‘sustainability’. With regard to this issue, various consumer movements have recently emerged as a new counter-consumer practice, ranging from anti-consumerism to ethical consumption. ‘No shopping day’ as a campaign against contemporary problematic consumption culture, namely “Buy Nothing Day”, provides an opportunity not only to be aware of environmental consequences of consumption, but to make a commitment to sustainable consumption, such as consuming less, reusing and recycling more, and making more environmentally friendly choices. It serves as a sustainability toolkit, helping ameliorate current consumption patterns.

http://www.scribd.com/doc/27392771/Anti-consumerist-campaign-Buy-Nothing-Day
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