The Guru Wheel

There are plenty of actions we could undertake in order to make our life on the planet more “eco”. Unfortunately, being “green” in our society can be difficult, there are plenty of possibilities around that make it is easy to forget about the impact on the environment of our actions.
I have always been fascinated by the way human brain works, particulary in knowing the mechanisms that move us towards certain decisions instead of others and on understanding how we give ourselves limits...Why we sometimes do things that we know are “wrong”? I believe this is the question that all the people who care about our planet ask everyday. Why do we keep polluting the earth and our bodies with chemical pesticides and harmful substances,if we know that they are dangerous?
(...) sometimes we cannot afford to wait until we see the results of our mistakes, we have to act before it’s too late, we have to give ourselves limits. “Give limits” is what I believe sustainability toolkits do.

A sustainability toolkit is a mans creation, made to guide men towards a lifestyle that does not affect negatively on the planet or future generations.

My project is concentrated on creating a tool that helps students to develop a better understanding of what is “eco” and what is not. My aim is not to create another finished object that can be purchased in a shop or tested online, used and forgotten about, it will be a sort of “spiritual guide” that will help the users to create their ”sustainability toolkit” in their own head, that will contain all those actions that the common calculators don’t take into consideration.

francesca