These come form trees - case study

http://thesecomefromtrees.blogspot.com/

These Come from Trees is an experimental project about the environment, particularly paper waste. Their aim is to save thousands of trees, by spreading the message about paper wastage though the use of stickers. So far more than 50,000 stickers have been distributed since 2007. By placing this sticker on objects or products which is associated with paper, it gives out a direct statement to the user, so that to be more aware about paper wastage and thus using less paper. This was proven when an elementary school teacher introduced this to the school; the stickers were posted on a paper towel dispenser. A year later the school managed to reduce from 129 cases of paper towels to 95 cases. They manage to save 34 cases of paper towels and from statistics 34 cases is worth 1800 pounds of paper, which is equivalent to 18 trees. These stickers not only change people’s attitude towards paper usage but also is linked with bigger issue such as financial for example in the case of the elementary school where they can save money from purchasing less cases of paper towels.