bottled water

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"So drinking bottled water is like giving my car a blowjob?"

The question above, posed by copyranter in the title of an article panning Brita's new advertising campaign, got our attention. Brita's approach may be crude, (no pun intended), but such reactions will certainly contribute to achieving Brita's goal. More clicks. More people aware that

"Last year 16 million gallons of oil were consumed to make plastic water bottles."

More people visiting Brita's filter for good pledge site, where Brita claims over 74 million plastic water bottles will be avoided by users of the Brita water filter system who have made the pledge to switch from bottles to Brita.

Drawbacks of Water Filters
Water filters like Brita and Pur may get panned for not removing every possible contaminant, or for the disposable filters and appliance waste generated, which is probably not necessary in light of the fact that tap water quality in most developed nations is excellent. And Brita has certainly been beaten up for advertisements which suggest that tap water quality is questionable just because we are foolish enough to flush our toilets with perfectly good drinking water.

Ditch Bottled Water
But many TreeHuggers are committing to ditch bottled water. For some, the taste or quality of their tap water needs a little help. An in-line water filter, installed centrally or at the tap, is considered to be less wasteful due to the infrequent change-outs of the filter media. For apartment dwellers and those who cannot install fixed filter systems, the jug filters like Brita or Pur are a reasonable alternative. It certainly beats buying water in bottles.

The C.R.O.C.

Greenpeace' latest ironic campaign concering individual carbon offsetting in the US. I'd suggest to check out C.R.O.C. in order to get the whole picture. Fantastic!

Feeding the 5,000

How come we've missed that?! In January in an attempt to highlight the staggering amounts of waste generated in the UK's good chain, author Tristram Stuart offered free lunches to central London made of food that would otherwise have ended up in the bin...

Advertising campaigns raising the awareness of environmental issues

These campaigns represent the connections between human activities and the effects on the natural environment.

“If we don't stop global warming, nature will” (by WWF for a living planet)

These come form trees - case study

http://thesecomefromtrees.blogspot.com/

These Come from Trees is an experimental project about the environment, particularly paper waste. Their aim is to save thousands of trees, by spreading the message about paper wastage though the use of stickers. So far more than 50,000 stickers have been distributed since 2007. By placing this sticker on objects or products which is associated with paper, it gives out a direct statement to the user, so that to be more aware about paper wastage and thus using less paper. This was proven when an elementary school teacher introduced this to the school; the stickers were posted on a paper towel dispenser. A year later the school managed to reduce from 129 cases of paper towels to 95 cases. They manage to save 34 cases of paper towels and from statistics 34 cases is worth 1800 pounds of paper, which is equivalent to 18 trees. These stickers not only change people’s attitude towards paper usage but also is linked with bigger issue such as financial for example in the case of the elementary school where they can save money from purchasing less cases of paper towels.

Shrinkpaper - Case study

http://www.shrinkpaper.org/

At shrinkpaper.org, it tells us the facts about paper wastage which is increasing rapidly around the world. The production of paper is increasing and thus causing more destruction to forests, pollutions and the rise of carbon emission. From this project, they’re aim is to see future Europe that consume less paper than its current state, since Europe(besides America) consume 6 times more paper compare to other countries.

They give advices and suggestions so that they will be a significant change to paper consumption like to reduce the amount of virgin pulp used, using recyclable paper, changing the social behavior, etc. On the website, you can also take a pledge about reducing paper consumption, where it is broken down into several categories which you can choose then it will calculate how many trees are saved, how much energy and water are saved and the amount of pollution we create less. Maybe then it will set an example to the paper industries if majority of the society is concerned about paper waste.

The pedal powered stage

Sam Isaac - Carbon Dating - The Pedal Sessions from Magnificent Revolution on Vimeo.

Here's a nice video of the pedal powered stage I've mentioned this afternoon. You might want to check out Magnificent Revolution's other projects such as the pedal powered cinema or pedal powered home on their website. They're also organising bike generator workshops across britain in which you can learn the basics about building one by your own.

http://www.loveletterstothefuture.com/

Imagine that you could write a love letter to the future - what would it say?

Future generations will be living with the consequences of whatever action we take - or do not take - on climate change, would you send them messages of hope and inspiration - or regret? Your message is important!

A time capsule has been built that will be permanently installed in Copenhagen - the site of the upcoming UN Climate Summit this December. The capsule will store love letters from this generation to the future - either as text, images or video - using technology we hope will maintain their survival for approximately five hundred years.

Advertising dealing with environmental issue_2

Advertising dealing with environmental issue-1