bottled water

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"So drinking bottled water is like giving my car a blowjob?"

The question above, posed by copyranter in the title of an article panning Brita's new advertising campaign, got our attention. Brita's approach may be crude, (no pun intended), but such reactions will certainly contribute to achieving Brita's goal. More clicks. More people aware that

"Last year 16 million gallons of oil were consumed to make plastic water bottles."

More people visiting Brita's filter for good pledge site, where Brita claims over 74 million plastic water bottles will be avoided by users of the Brita water filter system who have made the pledge to switch from bottles to Brita.

Drawbacks of Water Filters
Water filters like Brita and Pur may get panned for not removing every possible contaminant, or for the disposable filters and appliance waste generated, which is probably not necessary in light of the fact that tap water quality in most developed nations is excellent. And Brita has certainly been beaten up for advertisements which suggest that tap water quality is questionable just because we are foolish enough to flush our toilets with perfectly good drinking water.

Ditch Bottled Water
But many TreeHuggers are committing to ditch bottled water. For some, the taste or quality of their tap water needs a little help. An in-line water filter, installed centrally or at the tap, is considered to be less wasteful due to the infrequent change-outs of the filter media. For apartment dwellers and those who cannot install fixed filter systems, the jug filters like Brita or Pur are a reasonable alternative. It certainly beats buying water in bottles.