bottled water

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"So drinking bottled water is like giving my car a blowjob?"

The question above, posed by copyranter in the title of an article panning Brita's new advertising campaign, got our attention. Brita's approach may be crude, (no pun intended), but such reactions will certainly contribute to achieving Brita's goal. More clicks. More people aware that

"Last year 16 million gallons of oil were consumed to make plastic water bottles."

More people visiting Brita's filter for good pledge site, where Brita claims over 74 million plastic water bottles will be avoided by users of the Brita water filter system who have made the pledge to switch from bottles to Brita.

Drawbacks of Water Filters
Water filters like Brita and Pur may get panned for not removing every possible contaminant, or for the disposable filters and appliance waste generated, which is probably not necessary in light of the fact that tap water quality in most developed nations is excellent. And Brita has certainly been beaten up for advertisements which suggest that tap water quality is questionable just because we are foolish enough to flush our toilets with perfectly good drinking water.

Ditch Bottled Water
But many TreeHuggers are committing to ditch bottled water. For some, the taste or quality of their tap water needs a little help. An in-line water filter, installed centrally or at the tap, is considered to be less wasteful due to the infrequent change-outs of the filter media. For apartment dwellers and those who cannot install fixed filter systems, the jug filters like Brita or Pur are a reasonable alternative. It certainly beats buying water in bottles.

Seeds of Resilience

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The Guru Wheel

There are plenty of actions we could undertake in order to make our life on the planet more “eco”. Unfortunately, being “green” in our society can be difficult, there are plenty of possibilities around that make it is easy to forget about the impact on the environment of our actions.
I have always been fascinated by the way human brain works, particulary in knowing the mechanisms that move us towards certain decisions instead of others and on understanding how we give ourselves limits...Why we sometimes do things that we know are “wrong”? I believe this is the question that all the people who care about our planet ask everyday. Why do we keep polluting the earth and our bodies with chemical pesticides and harmful substances,if we know that they are dangerous?
(...) sometimes we cannot afford to wait until we see the results of our mistakes, we have to act before it’s too late, we have to give ourselves limits. “Give limits” is what I believe sustainability toolkits do.

A sustainability toolkit is a mans creation, made to guide men towards a lifestyle that does not affect negatively on the planet or future generations.

My project is concentrated on creating a tool that helps students to develop a better understanding of what is “eco” and what is not. My aim is not to create another finished object that can be purchased in a shop or tested online, used and forgotten about, it will be a sort of “spiritual guide” that will help the users to create their ”sustainability toolkit” in their own head, that will contain all those actions that the common calculators don’t take into consideration.

francesca

the world water day

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100mile Diet

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The Sustainability Toolkit

Learn what sustainability is and have the chance to win the ULTIMATE SUSTAINABILITY KIT
to help you to survive the un-sustainability

"Buy Nothing day”_ an anti-consumerist campaign as a toolkit for sustainability

It is widely accepted that contemporary consumption patterns are at an excessively high level so that it is certainly incompatible with ‘sustainability’. With regard to this issue, various consumer movements have recently emerged as a new counter-consumer practice, ranging from anti-consumerism to ethical consumption. ‘No shopping day’ as a campaign against contemporary problematic consumption culture, namely “Buy Nothing Day”, provides an opportunity not only to be aware of environmental consequences of consumption, but to make a commitment to sustainable consumption, such as consuming less, reusing and recycling more, and making more environmentally friendly choices. It serves as a sustainability toolkit, helping ameliorate current consumption patterns.

http://www.scribd.com/doc/27392771/Anti-consumerist-campaign-Buy-Nothing-Day
(click here)